Tuesday, 23 April 2013

The communication angle during Cabinet Unveiling: Why UhuruRuto were in matching outfits and more!

Nicodemus Minde, Nairobi
Tuesday 23, April, 2013. Late Tuesday, Kenya's President Uhuru Kenyatta named four out of the 18 members of his Cabinet. Flanked by his Deputy, William Ruto, the President read out the profiles of the four nominees to his cabinet. Going against primordial tendencies which characterized former administrations, President Kenyatta in a calculative manner set out the unveiling of the cabinet at the entrance of State House, a more media friendly area. The occasion and setting was reminiscent of that of White House in United States. Further, the President read out the list of the nominees with their profiles coming at the interlude of each proposed name. This is indeed a modern culture which, pursuant to their election manifesto,echoes the spirit of a digital revolution in Kenya. With State House Kenya having its on twitter handle (@StateHouseKenya) and Facebook link which keeps the people abreast with matters of the State, the Curriculum Vitae of the nominees were also quickly uploaded in the document sharing website Scribd. This is indeed a digital revolution on the part of the Jubilee team. 
Picture courtesy of Daily Nation

The President and his Deputy were also in matching white shirts and red ties. By them wearing shirts without the coats/jackets, it signifies their readiness and commitment to the arduous work ahead. Similar to President Obama's roll-up of his shirt's sleeves, the two decided to abandon their coats and show they are prepared for the task at hand. It is also noteworthy that the two matching in their dressing. This again shows their commitment to working together despite the incessant giggles and parleys of them not agreeing on the cabinet list. 

The President also took questions from the media, a practice not so common with previous administrations. To show unity again, Uhuru Kenyatta asked his Deputy William Ruto to take the other questions and clarify on a number of issues. That is called working in tandem and the relationship is becoming telepathic. William Ruto backed his boss when responding to the questions and further clarified on the East African Community docket. In another symbolic act, the President invited the journalists for a cup of tea inside State House. Though the welcome gesture was just out of courteousness, it shows the friendly side of the two. People will say the two are in the honeymoon phase of their leadership, but as the Swahili saying goes, "siku njema huonekana asubuhi."  

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